Privacy Policy

Effective date: Tuesday 22nd May 2018

Introduction

This privacy policy tells you how Adapt Design and Advertising Limited use your personal data when you visit our website, interact with us, and buy our goods and services.

It also tells you about your privacy rights and how the law protects you.

It is important that you read this privacy policy so that you are fully aware of how and why we are using your data.

If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy. See ‘How to contact Adapt Design about privacy’ below.

Our website and Adapt Design and Advertising Limited

Our website at adaptdesign.com promotes our range of design, print and digital services.

Adapt Design and Advertising Limited is located at 1st Floor, 6 Broad Street, St. Helier, Jersey JE2 3RR Channel Islands

Adapt Design and Advertising Limited is the data controller responsible for this website and any handling of personal data carried out by or on behalf of Adapt Design and Advertising Limited.

Adapt Design and Advertising Limited work hard to provide a great personal service delivering design, print and digital goods and services to our customers all over the world. When we mention “Adapt Design”, "we", "us" or "our" in this privacy policy, we are referring to Adapt Design and Advertising Limited responsible for processing your data.

Personal data which we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect a variety of information about our clients and visitors to adapt design.com This personal data falls into these categories:

  • Identity Data
    Includes first name, last name, email and company name. If you interact with us through social media, this may include your social media user name.
  • Contact Data
    Includes billing address, delivery address, email address and telephone numbers.
  • Transaction Data
    Includes details about payments to and from you and other details of products and services you have purchased from us.
  • Profile Data
    Includes purchases or orders made by you, preferences, feedback and survey responses, as well as any profile data which we have added (for example, using analytics and profiling).
  • Technical Data
    Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Usage Data
    Includes information about how you use our website, products and services.
  • Tracking Data
    Includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
  • Marketing and Communications Data
    Includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. To provide better content and service, adapt design.com uses the Google analytics service. Google analytics records basic interactions with our website pages. All information about you which reaches Google analytics contains no personal data about you. Please see their privacy policy.

However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you’ve asked for.

How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct interactions.
    You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media. This includes personal data you provide when you:
    • sign up to receive our newsletter;
    • make enquiries or request information be sent to you;
    • order our products or services;
    • ask for marketing to be sent to you;
    • engage with us on social media;
    • enter a competition, promotion or survey;
    • hand us your business card or any printed stationery.
  • Automated technologies or interactions.
    As you interact with us, including via the adaptdesign.com website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also collect Tracking Data when you use our website.
  • Third parties or publicly available sources.
    We may receive personal data about you from various types of third parties, including:
    • Technical Data and/or Tracking Data from analytics providers, advertising networks and search information providers;
    • Contact, Financial and Transaction Data from providers of payment and fraud prevention services;
    • Identity and Contact Data from data partners;
    • Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you order our services, that’s a contract.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening as part of the check-out process.
  • Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.

Legal Requirements

We may disclose your Personal Data in the belief that such action is necessary to:

  • comply with a legal obligation
  • protect and defend the rights or property of Adapt Design and Advertising Limited
  • prevent or investigate possible wrongdoing in connection with the Service
  • protect the personal safety of users of the Service or the public
  • protect against legal liability

Advertising, marketing and your communications preferences

We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you and tell you about them. This is what we call direct marketing.

We may carry out direct marketing by email, phone, text or post. For example, you might have our newsletter land in your inbox.

Our website has one form to fill in, if you require a quotation. And you have the right to change your mind at any time and opt out. The easiest way to opt out is to email us at studio@adaptdesign.com or unsubscribe at the bottom of our newsletter.

Here’s some things we may do that may be specifically directed at you:

  • eNewsletter;
  • text messages, for example with discount codes;
  • promotions by post; and/or
  • phone calls, to tell you about special last minute offers.

We also work with partners to try and promote the reach of our adverts and use analytics and retargeting for this reason. We use Tracking Data to deliver relevant online advertising, via websites and social media.

Tracking Data, and in particular cookies, help us to deliver website and social advertising that we believe is most relevant to you and to potential new customers of Adapt Design. The cookies used for this purpose are often placed on our website by specialist organisations – and this is also why when you’ve been on the adaptdesign.com website, you might see the same image. This includes retargeting.

Cookies can also tell us if you have seen a specific advert, and how long it has been since you have seen it. This is helpful, because it means we can control the effectiveness of our adverts and control the number of times people might be shown our adverts. Cookies also help us understand if you’ve opened a marketing email.

If you want more information about Tracking Data, in particular cookies, see Cookies below.

Almost all the cookies that relate to advertising are part of third party online advertising networks. If you’d like to read about how you can control which adverts you see online, see opt-out programs established by the Digital Advertising Alliance (United States), the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance. We do not control cookies which are set by advertising networks.

Cookies

You can see from advertising, marketing and your communications preferences above, that cookies are a tool which we (and all other online operators) uses for advertising. That is just part of why cookies are used. Generally, they are pretty clever.

Other cookies collect information about how visitors use adaptdesign.com, for instance which pages visitors go to most often, and which is the last one they leave. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and used to improve our website.

When you use adaptdesign.com, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It's important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in this privacy policy. We may also share your personal data if the law otherwise allows it.

We may share personal data with the following categories third parties:

Suppliers and service providers (such as technology service providers, payment processing and fraud prevention providers, manufacturers and post and courier services);

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

Payment information

Adapt Design do not accept credit card payments. All account balances are cleared using BACS payment system or by cheque so you are in control of the information you provide with your payment.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Third-party links

This website may include links to third-party websites and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Data retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers for tax purposes.

You can come back at any time in the future and reorder products you have ordered from us in the past. So, unless you actively delete this information, we keep it, so the reordering process runs as smoothly as possible.

In some circumstances you can ask us to delete your data; see Your legal rights below for further information.

Your legal rights

If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

  • The right to be informed – that’s an obligation on us to inform you how we use your personal data (and that’s what we’re doing that in this privacy policy);
  • The right of access – that’s a right to make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;
  • The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;
  • The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);
  • The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;
  • The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
  • The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
  • Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.

If you wish to exercise any of the rights set out above, please contact us at studio@adaptdesign.com

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests as swiftly as possible.

You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

How to contact Adapt Design about privacy

If you have any questions about this privacy policy, or would like to exercise any of your rights, please email us at studio@adaptdesign.com or write to us with your letter addressed to: Adapt Design and Advertising, 1st Floor, 6 Broad Street, St. Helier, Jersey JE2 3RR Channel Islands.

If you need help about our products and services, or our website generally, please contact us.

Keep us in the know

It is important that the personal data we hold about you is accurate and current. If your personal data changes during your relationship with us, please let us know so we can update our records. Thank you.

Children’s Privacy

Our Service does not address anyone under the age of 13 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email.

Any questions?

If you have any questions about this Privacy Policy, please contact us at studio@adaptdesign.com