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Welcome to the fifth issue of Space, Adapt Design and Advertising's newsletter. Make room for Space, filled with our latest creative, inspirational marketing and advertising examples.
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This time last month we were all tucking into turkey and drinking copious amounts of booze, or was that just us! Your New Year's resolution is a distant memory and it's only 11 months before we do it all again!
We hope January has looked after you. There is a wave of optimism at Adapt, that is until the 'yoyo' media beat it out of us. They can't decide on the state of the economy. We have received more enquiries compared to this time last year from new businesses, clients revamping their image and planning ahead. However all this could be to no avail as the Mayan calendar predicts that the world will end this year on December 21. We better unwrap our presents early this year!
So let's ignore the media, stay ahead of the competition and plan ahead to ensure a very prosperous 2012. We look forward to continuing to work with you and help you meet your targets.
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December 2011 saw the launch of SweaterCo, a Jersey based business offering a range of knitted garments available to order online. However these garments are not made in the usual fashion. Instead they are manufactured using seamless technology allowing for a more comfortable fit.
Adapt Design were involved from the start, creating the logo, clothing labels, promotional cards, invitations, Facebook page and of course planning, designing and building the content managed eCommerce website. All photography was taken in-house and an SEO programme is underway to improve search engine rankings and kick start sales. SweaterCo's Google ad keywords and longtails are regularly refined, and in only 3 weeks we have discovered valuable keywords that are triggering sales.
Take a look at sweaterco.co.uk. You'll find traditional Jersey's and Guernsey's, arran jumpers, crop tops, sweater dresses, skater dresses, tunics, children's wear, scarves and fine cotton sportswear. All in a range of colours and sizes. |
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"Just received the new 300g fudge. Absolutely fabulous product. Thank you all for your hard work in getting this to us. Can’t wait to see the nuggets which I know are on their way."
Derek Walters, Wilkinsons of Jersey, commenting on packaging design »
The Jersey Evening Post have brought their deadline forward. All adverts must now be sent to the JEP no later than 4pm the day before the insertion date. This change has been put in place to improve the overall quality of the newspaper by allocating more time to the printing process. As a result colour registration has improved, delivering better value for those looking to splash a bit of colour on their advertising.
Remember if you are looking for a deal, speak to us. We have all the current deals to hand and can always negotiate a good price for you when booking a number of adverts.
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Success
"To be successful, you have to have your heart in your business, and your business in your heart." Thomas J. Watson
Failure
"I have not failed. I've just found 10,000 ways that won't work." Thomas Edison
Leadership
"The difference between a boss and a leader: a boss says, 'Go!' - a leader says, 'Let's go!'."
E. M. Kelly
Wisdom
"A ship in harbor is safe. But that's not what ships are built for." William Shedd
Practical
"The secret of getting ahead is getting started." Agatha Christie
Motivational
"Start today, not tomorrow. If anything, you should have started yesterday." Emil Motycka
Entrepreneurship
"Don't stand by the water and long for fish; go home and weave a net." Chinese Proverb
Read more quotes in this article. |
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Here is a tiny selection of work we've undertaken recently.
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Every year Le Tournoi host a charity sailing challenge and turn to Adapt to produce their promotional brochure. This year's brochure was treated to a wave of new ideas. Aquatic shapes, colour tones and photography taken by participants convey the enjoyment and camaraderie of the challenge. All of our time is provided for free, helping Le Tournoi raise more money for local charities.
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We presented the perfect remedy after Rowlands asked us to create an advert to promote their Temps service. 'Temps Express' answers the call from businesses experiencing a lack of man power.
Adverts read: 'You need Temps Express when looking for fast, effective relief from workload pressures. If symptoms persist call our qualified consultant on 626777 for a permanent remedy.'
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This vibrant gift voucher Point Of Sale was created for Collections Group to promote their stores where gift vouchers can be used. The assorted range of colours depict different fashion trends and demographics whilst synergy is maintained across the stores with the colour coded location arrows.
To see these examples and more in a larger format go to our Work Wall.
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